Case Studies
Across finance, operations, SEO, and digital strategy, my work has consistently focused on untangling complexity, connecting systems, and creating clearer paths for both teams and customers.
Selected work
These case studies highlight projects where I helped growing businesses restructure complex systems, clarify customer pathways, and create more scalable foundations for long-term growth.
De-risking a high-complexity domain migration during a full rebrand
3,500+ URLs mapped | ~20 subdomains | 3-week recovery → How I helped ensure a multi-layered transformation (domain, structure, and brand) was executed without traffic loss….
Making performance measurable: Turning complex data into a usable system
~4,500 URLs | 5+ years of data | multi-source performance system → How I turned disconnected traffic and conversion data into a system teams could actually…
Restructuring a fragmented content ecosystem through a multi-phased approach
2+ years process | ~70% post reduction | 13% YoY growth → How I transformed a large, unstructured blog into a focused, high-performing content system, while…
Restructuring a content-heavy wellness website around the customer journey
1+ year live-site restructuring | 350+ content assets reorganized | 600+ tags consolidated → How I progressively restructured a live wellness education platform to improve discoverability,…
Simplifying a multi-site ecosystem into a unified growth platform
6 websites unified | 200+ assets migrated | scalable publishing system → How I consolidated six disconnected subdomains into one scalable and easier-to-manage digital ecosystem. Snapshot…
Transforming a growing digital education business into one connected experience
~6 years collaboration | 3 platform transitions | connected customer journey system → How I helped restructure and connect a growing education business across WordPress and…