Do you want a website that makes your potential clients & Google happy?

Yes? Then it’s time to upcycle your WordPress site by downsizing its complexity!

Hi, I’m Diana.

If you’d ask me to give myself a title, it would be WP Upcycler – because one of my superpowers is to restructure your WordPress website in a way that puts your visitors (potential clients) front and center. I do that by finding the right mix of shining the spotlight on your content, and creating spaciousness while making it easier to navigate, manage and maintain your website.

In the past 4+ years, I’ve mainly worked with people that I now coin as ‘content-creating geniuses’ because of the incredible amount of articles, podcasts, videos, etc. they produce and share with their audience. Usually, 1 of 2 things happens along the way, your website gets out of control or you’re not taking full advantage of its possibilities. That’s when I step in to help untangle the creative chaos, connect the dots, and resurface those hidden gems.

P.S.: If you wanna know more about my professional background, please check out my LinkedIn profile, and feel free to connect with me there too!

Are you a prolific content creator?

What do your clients praise you for? How does your team describe you? Go ahead and ask them. I’m sure they’ll say something like…

Generous

You love sharing your expert knowledge with your community and followers. It makes you happy to support their growth.

Educator

You’re a born mentor and teacher. Helping others motivates you to keep going and fuels you energetically.

Supportive

You freely share different types of high-quality content to accommodate diverse learning styles and help as many as possible.

Experienced

You’ve been in business for 5+ years and are a self-made authority in your chosen niche. You have a small team and are used to working with contractors on a project basis.

Receptive

You’re open to suggestions and new ideas because, for you, business expansion and simplification are equally important.

A few side effects you and your website may need help with

Taking back calm

You can’t keep up with the organization of everything you’re adding to your WP site. You need help in decluttering to create efficiency and spaciousness in your business and life.

Effective structure

You’ve noticed that people aren’t finding your most valuable content.
But you don’t know how to use on-page SEO to show your visitors (incl. Google & Co.) a clear path.

All in one Place

You have lots of content in different places and want to bring it all together using your website as a content hub. You need support in connecting all the dots and creating an easy strategy.

How I can support you…

if we decide to work together.

WP Audit
WP Upcycle

WordPress Audit Package

Investment: USD 550
Frequency: One-time

The WP Audit Package is ideal for you if you want to get a done-for-you and in-depth analysis specific to your website along with solutions on what you can improve immediately and what you can change going forward. However, you prefer to implement the solutions yourself or have somebody on your team do it for you.

WP Audit Summary

Deep-dive analysis of WP backend setup

Ideas on how to improve the WP frontend with simple tweaks

A written report on findings and recommended solutions

Does NOT include the implementation of the recommended actions

Take the first step

Book a free discovery call

WordPress Upcycle Project

Investment: starts at around USD 1800. But ultimately depends on the amount of work your website needs.
Frequency: invoices will be issued according to the amount of work we’ve agreed upon each month. The length of the project depends on the amount of work, your timeline, and my bandwidth. Usually, it varies between 3 to 12 months.

The WP Upcycle project is for you if you’ve already purchased my WP Audit but – after receiving my recommendations – realized that you don’t have the time to implement it yourself. Your website doesn’t need a redesign it needs to be simplified into an easy and pleasant experience for your visitors, Google, and you.

WP Upcycle Summary

Monthly calls to discuss strategy, give updates and address questions

I implement my WP Audit recommendations for you

Recommended paid plugins or tools are NOT included

My WP Audit has to be completed beforehand and is NOT included

Take the first step

Book a free discovery call

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My clients’ positive experiences

You can find more testimonials on my LinkedIn profile. Please feel free to connect with me while you’re there.

“Our website is functional, beautifully designed, and easy to maintain. Diana carefully and methodically analyzed our current website and then provided migration solutions to showcase all our services in their best light.

It’s easier to sell our services, book more calls with prospects and launch new services with our dynamic menus, global search feature, intuitive plugin applications, and software integrations. I highly recommend Diana”.

Stephanie Redcross Westveganmainstream.com

“I’ve been working with Diana for over a year now and she has rebuilt our website into a cohesive and pleasurable experience for the end user. When we first hired her, we were overloaded with content in an unorganized way and the end user had no idea how much lay beneath the surface. My website was kind of like a junkyard. Diana uncovered our gems, polished them, and brought them to the surface. To say Diana is worth every penny is an understatement.

My favorite part of working with her is that I always look forward to her new ideas and feedback on how to improve things. It kind of feels like Christmas morning… what is Diana going to share with me today? What has she uncovered? What am I missing on my website? How can it be better? This includes not only organization but SEO tips and tricks to boost our ratings on Google. First impressions are everything and Diana is sure to polish your selling points in the most delightful way. Highly recommended”.

Steve Prussakjuiceguru.com

“Diana did an audit of one of my client’s websites from an SEO and speed perspective. Before working with her, we didn’t have clarity about what needed to be done to improve the site.

Diana provided a thorough report with clear instructions on what needed to be done. It was easy to understand and well laid out. She responded to our follow-up queries in a timely manner and was a pleasure to work with. Happy to recommend her for SEO audits”.

Katrina Foxveganbusinessmedia.com

“Diana has been a partner in my business for more than 4 years now and I can’t say enough great things about her. She’s proactive, will brainstorm with you to help you get out of your own way, and has great ideas that she isn’t afraid to share. During this time Diana also helped me migrate my courses between 3 different platforms and took on the monumental task of simplifying and redesigning my website.

She took my vision and created a website that is better than I imagined. Not only did she clean up the mess I’d created over a period of 7 years by doing it all myself, but she also organized a ton of content, created templates for blog posts and blog archive pages, set up a clean site structure, made it easier to manage the site, and so much more. The end result speaks for itself; my website is easy to read, has a clean design, and has a flow that makes sense.

Thank you, Diana, for creating a website that I am proud to share (and one that gets compliments almost daily)! If you’re looking for someone to take your vision and create a well-structured and beautiful website that puts the visitors’ experience first, Diana is it”!

Susan Mershonthetechiementor.com

“Diana is amazing. And her knowledge is incredible! We worked together on several projects in my business over the past couple of years. I always hired Diana to take care of all the technical backend stuff on my WP websites – so I could concentrate on the design.

During the most recent project, she helped me to combine 3 WP sites into 1 to simplify my business model. Diana managed the migration, consolidation, and setup of a multilingual website, implemented a clean SEO-friendly site structure, created redirections to avoid losing web traffic, and so much more.

Whenever I work with Diana, I’m always relaxed. Because I know my website is in her hands. She is also such a nice person, always ready to answer my 1000th stupidest question in a very empowering and kind way. I’m looking forward to many more projects with Diana”!

Jana Buchmannjanabuchmann.com

“Diana’s help was like a weight off my shoulders. I dreaded working on my website because I just didn’t have the time for it anymore, nor the knowledge to fix the issues I was facing.

I came to Diana mainly for help with my SEO and website speed, and she delivered above and beyond. My website is loading beautifully now, and she gave so many great suggestions, including switching hosting providers (which saved me a ton of money without sacrificing security or reliability!).

Diana will be my go-to from now on. So happy to have found someone so reliable and honest. My experience with her has been incredible. Thanks, Diana”!

Cristina Lizarazzoconquerthecrux.com

“I knew my website needed help with SEO, but I didn’t really know where to start, and I didn’t have the time to learn how to do it myself. So, I hired Diana to help me. That’s easily one of the best decisions I’ve made for my business.

Diana was a pleasure to work with; she’s professional, trustworthy, organized, communicative, and above all, she knows SEO! She was so patient with me and took the time to answer all of my questions. I realize SEO is a long-term commitment, but thanks to Diana, the foundation is set, and I know it was done correctly”.

Robyn Whiterdwdesignstudio.com

“Diana has been such a great addition to my business. She’s proactive, on her game, and very organized. Working with her felt so in flow. There were so many things that just weren’t getting done in my business and on my website, and it was freeing to have Diana on top of things.

I was so happy to find Diana. She was such a professional yet very personable at the same time. I never had to worry about things getting done. I look forward to continuing to work with Diana in the future”.

Katie O’BrienkatieoBrien.com

“Before working with Diana, I always felt I’m not on top of my SEO game.

Working with Diana now for over a year, I feel confident that important issues are taken care of continuously. At the same time, she keeps her eyes open for potential SEO improvements”.

Florian Schmittvegconomist.de

Here are a few FAQs…

in case you need more information to make up your mind.

What kind of businesses do you work with?

The majority of my clients are vegan, health-conscious, or women-empowering online business owners. But don’t worry if that isn’t you – if we have compatible work ethics we can still be a great team.

Who are your services ideal for?

My services are for you, if…
– You have a WordPress website with more than 50 pages, posts, or other types of content.
– You’re not looking to rebrand your website, instead you want to upcycle (improve, streamline, …) your existing site.
– You’ve been in business for more than 5 years and are a content-creating genius.
– You’re open to suggestions, are serious about improving your WP site, and are ready to hand it over to someone else.

Who are your services NOT ideal for?

My services are NOT for you, if…
– Your website does NOT run on WordPress. Instead, you’re using Squarespace, Wix, or another CMS.
– You have a new WordPress website or a small WP site with less than 50 pages or posts.
– You’re looking for a web designer to build your site from scratch. I’ll happily refer you to a trustworthy colleague. Just contact me and ask.

What should I do if I’m not sure if we’re a good match?

It’s easier than you think. Simply book a non-binding 20-min Discovery Call with me. It will help you (and me) to get a better understanding of whether our work ethics are compatible and if I’m the right person to help you with your business’s needs.

What is a Discovery Call for?

In a nutshell, it’s to help us make a decision if we want to work together. I’m sure you know from experience that you gel better with some people than others. Usually, it becomes obvious within a few minutes of talking to somebody. So go ahead, book your free Discovery Call here and let’s find out.

What are the steps of your onboarding process?

These are the steps once we’ve had our Discovery Call and we’ve decided we want to collaborate:
– I send you the link to a form for you to add your business information.
– Then I prepare and send the Business Terms & Conditions to you. You’ll have to review and sign it.
– After that, you’ll receive and pay the invoice.
– We start working together!

How do I pay you and what are your payment terms?

– For the WordPress Audit Package, you will receive the invoice for the full amount upfront and it will be due on receipt. You’ll be able to pay online using your credit or debit card.
– For the WordPress Upcycle Project it depends on the amount of work your website needs and your timeline. We’d typically agree upon the number of hours per month over a certain period of time. You’d then receive the invoice upfront at the beginning of each month and it will be due on receipt. Just as with the other service, you’ll be able to pay online using your credit or debit card.

What is your working style?

I value my clients’ and my time. To be able to do that I block a number of hours per client in my schedule. I do this to fully concentrate on their business and not get distracted by anything else. That means I do NOT reply to messages within 5 minutes – I don’t do multitasking. It’s not only unhealthy but it’s also unfair toward my clients. I check my email once or twice a day and usually reply within 24 hours during the week…because I don’t work on weekends and neither should you. 😉

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