Goodbye, WordPress headaches

Are you a content-creating powerhouse that needs help scaling your WP site alongside your business growth? Or in less fancy words: Do you need somebody to tame your website?

Let’s talk

“Diana will be my go-to from now on. So happy to have found someone so reliable and honest. My experience with her has been incredible”.

Cristina LizarazoCONQUERTHECRUX.COM

Tapping into WordPress’s full potential…

…will make your life perfect! Umm…well, of course not 😉 . But it will definitely help you to run a more efficient website and business. Here are some of the ways I can lend a hand in making that happen.

Privacy champion, instead of Google lemming

Respect your website visitors’ privacy (no matter where they are on the planet) without losing important insights.

Marie Kondo worthy content organization

Build a content structure (posts, podcasts, recipes…) that’s directed towards your potential customers and their journey.

SEO everywhere (let’s go beyond keywords)

Set up the SEO must-haves correctly. They will inform your strategies and will help you make decisions regarding your website.

Less is more – even for websites

Get rid of everything that’s not necessary and simplify what’s left. It will save you time, money, and lots of swear words.

One content-hub to rule them all

Give all your important content a home on your WordPress website and get more traffic, instead of relying only on social media.

Harness WP’s full power

Let’s have a chat

A website that makes YOU, your visitors, and Google happy…

… without changing its design or rebranding it. Yes, good web design is crucial. But as your creator business and WordPress site grows, there’s more to take into consideration to pave a clear path for your visitors and search engines.

Your website is a tireless cheerleader that puts the spotlight on your expertise assertively, yet humbly.

Opens the doors to a virtual library where visitors can freely browse your wealth of knowledge.

Empowers your potential clients to get to know you without algorithms calling the shots.

Instills faith and reliance in you and your offerings.

Ta-da – here’s how we can work together

Don’t worry if neither option fits what you need 100% – we’ll find a way to make it work!

One-time WordPress session

I’ll guide you through up to 2 practical challenges you’re facing with your WP site.

Tailored for content creators navigating new, small, or big WP websites, in need of guidance to address specific concerns

You implement the solutions yourself

We talk through WordPress, on-page SEO, or Matomo Analytics issues

Support at a specific point in time – when the need arises

One recorded call of up to 60 minutes (downloadable)

One-time investment at 150 USD

Get support

Ongoing WordPress project

Together, we pinpoint the sections of your WP site that need to be taken to the next level.

Customized solutions for experienced content creators requiring expert help in effectively managing their big website

I implement the changes for you

I’ll work on your WordPress, on-page SEO, or Matomo Analytics issues

Ongoing support for as long as you require it

Regular updates via the channel of your choice: calls, Slack, etc.

Min. investment starts at 1200 USD

Access expertise

If you’re wondering how this looks in real-life, here are…

Examples of a few client projects

Self-hosted Matomo setup (part of a WP project)

– Setting up the free version of Matomo web analytics in the customer’s hosting environment
– Connecting it with their website, and other online tools they use.
– Tweaking the reporting dashboard to include all important metrics.
– This allowed the client to move away from Google Analytics and use a more privacy-friendly way to collect data about their website visitors.

From six to one website (1 year WP project)

– Bringing together more than 200 podcast episodes, webinars, blog posts, and pages from six websites to one main domain.
– The client had different content types on separate subdomains, but they were all related to the same business.
– Plus, moving to a new hosting provider, changing the WP theme, restructuring and redesigning the entire site.
– It also included an in-depth audit of all sites, to determine what should be kept, moved, deleted, or redirected. Putting together a plan on how to roll this out, and then implementing it over several months.
– All of this allowed us to streamline the website with global templates and call to actions, improve the flow and navigation, make it easier to manage and update the site, and add new offerings faster.

Consolidating and grouping content (1 year WP project)

– Organizing and categorizing hundreds of blog posts, recipes, and podcast episodes to show their visitors all the free resources they offer.
– Understanding the client’s goal for each of them to create the right categories, as well as call to actions.
– Setting up personalized archive and content templates.
– Plus auditing the entire site to find redundant pages that can be deleted or combined to make it easier for visitors to be aware of all their offerings.
– Ultimately, this enabled us to automate site-wide updates, fine tune the call to actions for each content type, show all offerings at a glance, and design a cohesive experience for the website visitors.

Dead vs. highest potential content (1 year+ WP project)

– Analyzing 600+ blog posts with the help of Google Search Console and other SEO tools.
– Understanding which ones were dead content, redundant, or didn’t match the search intent.
– Identifying the content that had the highest potential to increase non-branded traffic, researching keywords, drafting SEO briefs, and strengthening the internal linking structure.
– Resulting in a blog that is geared toward their new business goals and is easier to navigate for visitors and search engines.

“It’s easier to sell our services, book more calls with prospects and launch new services”.

Stephanie Redcross Westveganmainstream.com

“Diana organized a ton of content, created templates for blog posts and blog archive pages, set up a clean site structure, made it easier to manage the site, and so much more”.

Susan Mershonthetechiementor.com

Hi, I’m Diana – that person that’s always looking for the devil in the details

I ended my corporate career as a Senior Financial Analyst to join the world of online marketing some 5+ years ago. Funnily enough, after trying different things, I found my way right back to what I love most: analyzing data and approaching problems upside down to then come up with unconventional solutions. By the way, those are words one of my clients used. 🙂

My long-term clients describe me like this:

Solution-oriented: Seeing the big picture and then working my way back to a detailed and organized plan.

Straight-forward: Direct and honest, yet always tactful and never rude.

Ethical and reliable: I do what I say I’m going to do

Tempted to team up?

“We were overloaded with content in an unorganized way, and the end user had no idea how much lay beneath the surface. Diana uncovered our gems, polished them, and brought them to the surface”.

Steve Prussakjuiceguru.com

“During the most recent project, Diana helped me to combine 3 WP sites into 1 to simplify my business model”.

Jana Buchmannjanabuchmann.com

Are we a good fit? Let’s find out!

What really matters is that we have compatible work ethics. That being said, there are a few points to address before you take the time to get in touch with me.

We’re made for each other if…

You run your website on WordPress.

You are a prolific content creator, for example blog posts, podcasts, webinars, recipes, books, or all of them.

You want to scale your WP site into a go-to resource that attracts great leads and clients.

You value feedback and suggestions, are serious about improving your WP site, and are ready to hand it over to someone else.

You’re not the super serious type and enjoy a good laugh now and then.

Sorry, I’m not the right person for you if…

You use Squarespace, Wix, Contao, or another CMS (content management system) instead of WordPress.

You’re looking for a web designer to build your site from scratch, or to rebrand and redesign an existing site.

You need help with your WooCommerce setup.

You like to micromanage, and it’s hard for you to transfer responsibilities.

You expect immediate responses, so within minutes after sending a request.

Take the first step…

… and get in touch by filling out the form. It gives me a better understanding about your business’s needs. It also helps me to ask you the right questions during our free 20-minute discovery call. This is how it works:

Fill out the form to the best of your knowledge and hit the let’s-get-started button.

You’ll receive an automated confirmation email to let you know that your data has been submitted successfully.

I’ll email you to set up our non-binding discovery call one to two business days later.

During or after the call, we decide if we’re a good fit and want to work together.

Lingering questions?

Let me know if your question is missing during our Discovery Call!

What is your working style?

I value my clients’ and my time. To be able to do that, I block a number of hours per client in my schedule. I do this to fully concentrate on their business and not get distracted by anything else. That means I do NOT reply to messages within 5 minutes – multitasking is for computers, not humans. It’s also unhealthy, and unfair toward my clients. That means I check my email once or twice a day and usually reply within 24 hours during the week…because I don’t work on weekends and neither should you. 😉

What should I do if I’m not sure if we’re a good match?

It’s easier than you think. Simply fill out the form above and request a non-binding 20-min Discovery Call with me. It will help you (and me) to get a better understanding of whether our work ethics are compatible and if I’m the right person to help you with your business’s needs.

What is a Discovery Call for?

In a nutshell, it’s to help us make a decision if we want to work together. I’m sure you know from experience that you gel better with some people than others. Usually, it becomes obvious within a few minutes of talking to somebody. So go ahead, and get in touch.

What happens after the Discovery Call?

If we both decide we want to collaborate after the Discovery Call, I will start on-boarding you as a new client. Here’s what happens:
[1] You provide me with your business details, via a form I send you.
[2] You review and sign my Business Terms. Note, I don’t work without a signed agreement.
[3] You receive and pay the (first) invoice before I commence supporting you and your business.
[4] We plan our One-time WP Session or we get started with the Ongoing WP Project.

What’s the process of the ‘One-time WP Session’?

[1] You provide me with your final selection of one to two problems you want to work on before the call.
[2] That allows me to get all my ducks in a row, so we can use our time together as efficiently as possible.
[3] We jump on the call and I coach you how to do X and/or the strategy. You can either implement the changes during the call or carry out the suggested strategy later on, using the recording and any notes you took.
[4] Depending on the type of WP-issue you have, we’ll be able to tackle one or two of them within 60 minutes.

What’s the process of the ‘Ongoing WP Project’?

[1] We jump on a kick-off call and you either let me know what you want me to work on or I’ll give you suggestions.
[2] Depending on that I’ll give you an estimation on how much time it’ll take me to get it done.
[3] I start working on the solutions and will keep you updated via the channel of your choice (calls, email, slack).
[4] We can either work together for the time it takes to get your specific problem solved, or on an ongoing basis to tackle anything that arises related to your website.

Why don’t you offer packages for your WP and SEO services?

So far I haven’t worked on any cookie-cutter projects. My on-going clients are all experienced business owners with very different website needs. Even though some projects have similarities, they are never the same. That’s why creating rinse and repeat WordPress or SEO packages makes no sense in my case.

How do I pay you, and what are your payment terms?

[1] For the One-time WP session, you will receive the invoice for the full amount upfront, and it will be due on receipt. You’ll be able to pay online using your credit or debit card.
[2] For the Ongoing WP Project, it depends on the amount of work your website needs and your timeline. We’d typically agree upon the number of hours per month over a certain period of time. You’d then receive the invoice upfront at the beginning of each month, and it will be due on receipt. Just as with the other service, you’ll be able to pay online using your credit or debit card.

Wanna read more than just the snippets?

My clients’ complete testimonials

“Diana has been a partner in my business for more than 4 years now, and I can’t say enough great things about her. She’s proactive, will brainstorm with you to help you get out of your own way, and has great ideas that she isn’t afraid to share. During this time, Diana also helped me migrate my courses between 3 different platforms and took on the monumental task of simplifying and redesigning my website.

She took my vision and created a website that is better than I imagined. Not only did she clean up the mess I’d created over a period of 7 years by doing it all myself, but she also organized a ton of content, created templates for blog posts and blog archive pages, set up a clean site structure, made it easier to manage the site, and so much more. The end result speaks for itself; my website is easy to read, has a clean design, and has a flow that makes sense.

Thank you, Diana, for creating a website that I am proud to share (and one that gets compliments almost daily)! If you’re looking for someone to take your vision and create a well-structured and beautiful website that puts the visitors’ experience first, Diana is it”!

Susan Mershonthetechiementor.com

“When I first met Diana, my biggest concern was the price of her services. I didn’t know if I could justify spending so much, because in my mind, my website was great. Boy, was I wrong. From Diana’s initial assessment of my website, I discovered I had a lot to learn about website organization and creating a platform that is directed towards my potential customers (not about how great I think my brand is). I was reminded, it’s more about the customer journey, not me!

I’ve been working with Diana for over a year now, and she has rebuilt our website into a cohesive and pleasurable experience for the end user. When we first hired her, we were overloaded with content in an unorganized way, and the end user had no idea how much lay beneath the surface. My website was kind of like a junkyard. Diana uncovered our gems, polished them, and brought them to the surface. To say Diana is worth every penny is an understatement.

My favorite part of working with her is that I always look forward to her new ideas and feedback on how to improve things. It kind of feels like Christmas morning… what is Diana going to share with me today? What has she uncovered? What am I missing on my website? How can it be better? This includes not only organization, but SEO tips and tricks to boost our ratings on Google. First impressions are everything, and Diana is sure to polish your selling points in the most delightful way. Highly recommended”.

Steve Prussakjuiceguru.com

“Diana is amazing. And her knowledge is incredible! We worked together on several projects in my business over the past couple of years. I always hired Diana to take care of all the technical backend stuff on my WP websites – so I could concentrate on the design.

During the most recent project, she helped me to combine 3 WP sites into 1 to simplify my business model. Diana managed the migration, consolidation, and setup of a multilingual website, implemented a clean SEO-friendly site structure, created redirections to avoid losing web traffic, and so much more.

Whenever I work with Diana, I’m always relaxed. Because I know my website is in her hands. She is also such a nice person, always ready to answer my 1000th stupidest question in a very empowering and kind way. I’m looking forward to many more projects with Diana”!

Jana Buchmannjanabuchmann.com

“Diana’s help was like a weight off my shoulders. I dreaded working on my website because I just didn’t have the time for it anymore, nor the knowledge to fix the issues I was facing.

I came to Diana mainly for help with my SEO and website speed, and she delivered above and beyond. My website is loading beautifully now, and she gave so many great suggestions, including switching hosting providers (which saved me a ton of money without sacrificing security or reliability!).

Diana will be my go-to from now on. So happy to have found someone so reliable and honest. My experience with her has been incredible. Thanks, Diana”!

Cristina LizarazzoCONQUERTHECRUX.COM

“Our website is functional, beautifully designed, and easy to maintain. Diana carefully and methodically analyzed our current website and then provided migration solutions to showcase all our services in their best light.

It’s easier to sell our services, book more calls with prospects and launch new services with our dynamic menus, global search feature, intuitive plugin applications, and software integrations. I highly recommend Diana”.

Stephanie Redcross Westveganmainstream.com

Get in touch +

…become my next client