Hi, I’m Diana – your SEO & WP pro!

I help content creating geniuses transform their WP website into a high-quality resource that attracts the right leads and clients.

Let’s team up

“Diana’s proactive, on her game, and very organized. Working with her felt so in-flow. She was such a professional yet very personable at the same time”.

Katie O’Brienkatieobrien.COM

To work for myself was never my goal…and yet, here I am!

Sorry, but I’m not going to tell you the same old story that I was a born entrepreneur 😛 . It was never on my radar, and I had a great time working for a Fortune 500 company for more than a decade. Why? Because I had wonderful colleagues, and it allowed me to fulfil my childhood dream: “old-style” working and living abroad. So actually moving to the country, finding a place to live, and yes, paying local taxes – not a 4-month stay in an Air B&B. 😉

So why on earth did I quit? Well, I had grown a little tired of the corporate culture, but I mainly needed a new dare. In the past, I had solved this itch by changing departments or countries. But this time my gut was telling me that I was ready to try working for myself, even if I would fail at it! And as many times in my life, I just went for it…without knowing all the answers.

180-degree pivot to rediscover my core skill: analysis

At the beginning, my priority wasn’t to identify my ideal client or to find the perfect niche. My goal was to work with online business owners who’d give me a chance to learn how I could help them, with the knowledge I’d acquired researching and taking courses. Luckily, I found great clients who trusted me and my professional experience, even as an online marketing newbie.

Then, after some time, I was able to take a step back and see the common thread: my long term clients were all prolific content creators. I also noticed that I had naturally gravitated toward analyzing, simplifying, and automating their website and its structure. It all felt very familiar to what I had done during my years as a Financial Analyst (and later Senior Financial Analyst).

But now, instead of analyzing an IT corporation’s business units or product lines, I was digging into WP websites and processes of content creating pros. Who would have thought? I had chosen the right business name before I knew all the ins and outs of what I wanted to do when I launched dianalyst.

Why content creators love collaborating with me

In a nutshell, because I’m the yin to your yang (or vice versa).

You’re an expert at creating greatness from scratch. While my talent lies in remodeling the existing into something even better.

Sometimes you get in your own way because you have too many ideas. I can support you in brainstorming solutions when you’re feeling stuck.

I’ll be the one with the “annoying” questions to help you think things through before you hit the Launch button on big changes.

Data, like your website’s content, typically tells me what I need to know. So I don’t need a lot of “hand-holding” and can get started quickly.

I’m analytical as well as creative and approach problems from a different angle, which helps me to come up with unconventional solutions.

A few more tidbits about me

I love kayaking (and lots of other things)

I’ve always been a curios person and enjoyed expanding my knowledge. That’s why I’ve lived and worked in different cultures, changed departments while I was still employed, and have gone to Yoga, boxing, tango, Spanish, and many other classes. Professionally I’ve taken trainings on topics around SEO, legal matters, web analytics, marketing, and there’s more to come. What do you recommend?

My favorite go-to breakfast is…

… a green smoothie. Yes, it takes getting used to but after some time you can’t live without it.

Try it, here’s the recipe: 100 grams of frozen spinach, 1 apple, 1 kiwi, 1/2 a lemon, a slice of ginger, 1/3 of a teaspoon of turmeric, 1 teaspoon of flaxseed, 2 teaspoons of hemp seeds, 1 big glass of water and as much black pepper as you can handle.

If I weren’t an aspiring minimalist, I’d have a lot more 😎

Sunglasses, in all shapes, sizes, and colors. As you can see in some of the pics sprinkled throughout this page. Hint, keep on scrolling.

Let’s dive down the WP rabbit hole!

Take a look at my Services to find out how I can upcycle your WP site by downsizing its complexity. If you’re not ready to team up yet, stay in touch with me on LinkedIn.

Check out my services