To work for myself was never my goal…and yet, here I am!
Sorry, but I’m not going to tell you the same old story that I was a born entrepreneur 😛 . It was never on my radar, and I had a great time working for a Fortune 500 company for more than a decade. Why? Because I had wonderful colleagues, and it allowed me to fulfil my childhood dream: “old-style” working and living abroad. So actually moving to the country, finding a place to live, and yes, paying local taxes – not a 4-month stay in an Air B&B. 😉
So why on earth did I quit? Well, I had grown a little tired of the corporate culture, but I mainly needed a new dare. In the past, I had solved this itch by changing departments or countries. But this time my gut was telling me that I was ready to try working for myself, even if I would fail at it! And as many times in my life, I just went for it…without knowing all the answers.
180-degree pivot to rediscover my core skill: analysis
At the beginning, my priority wasn’t to identify my ideal client or to find the perfect niche. My goal was to work with online business owners who’d give me a chance to learn how I could help them, with the knowledge I’d acquired researching and taking courses. Luckily, I found great clients who trusted me and my professional experience, even as an online marketing newbie.
Then, after some time, I was able to take a step back and see the common thread: my long term clients were all prolific content creators. I also noticed that I had naturally gravitated toward analyzing, simplifying, and automating their website and its structure. It all felt very familiar to what I had done during my years as a Financial Analyst (and later Senior Financial Analyst).
But now, instead of analyzing an IT corporation’s business units or product lines, I was digging into WP websites and processes of content creating pros. Who would have thought? I had chosen the right business name before I knew all the ins and outs of what I wanted to do when I launched dianalyst.
Why content creators love collaborating with me
In a nutshell, because I’m the yin to your yang (or vice versa).
A few more tidbits about me
Let’s dive down the WP rabbit hole!
Take a look at my Services to find out how I can upcycle your WP site by downsizing its complexity. If you’re not ready to team up yet, stay in touch with me on LinkedIn.