Multiple content ecosystems unified into one scalable platform
Constraint
Needed to preserve existing content and functionality while simplifying the ecosystem
Required staged rollout and long-term maintainability
Complexity
Different content types spread across disconnected subdomains
Inconsistent branding, navigation, and user experience
Simultaneous redesign, migration, hosting change, and restructuring project
Result
Unified and scalable website ecosystem
Streamlined publishing and maintenance workflows
Clearer navigation and customer journey across the business
The challenge
Vegan Mainstream had expanded across six separate subdomains containing podcasts, webinars, guides, consulting services, coaching, and blog content.
The structure had become increasingly difficult to manage and navigate.
Branding and user experience were inconsistent across sites
Navigation between domains was fragmented and confusing
Updating content, menus, plugins, or branding changes required repetitive manual work across multiple installations
Site performance and maintainability suffered due to duplicated infrastructure and disconnected systems
Even as someone working closely with the business, it was sometimes unclear whether the different websites belonged to the same company.
👉 The ecosystem had evolved organically over time, but no longer reflected how the business actually operated.
My role
I worked closely with the client to:
👉 Design and implement a unified website ecosystem that simplified operations, improved usability, and supported future business growth.
Audited all six websites and existing content structures
Defined what should be kept, consolidated, redirected, or removed
Planned and implemented the migration and rollout strategy
Rebuilt the ecosystem on a new hosting environment using WordPress, Astra, and Elementor
Created reusable systems and templates to simplify long-term management and publishing workflows
Execution highlights
1. Consolidate six disconnected websites into one platform
Unified six separate subdomains into a single centralized website
Migrated and restructured: ~60 articles, ~80 podcast episodes across two podcast series, ~15 webinars, 9 guides, pages, media assets, and supporting content
Implemented 100+ redirects to preserve navigation and existing content paths
👉 This created a single ecosystem instead of multiple disconnected experiences.
2. Rebuild the infrastructure and design system
Migrated the project to a new hosting provider
Rebuilt the website using WordPress, Astra theme, and Elementor page builder
Replaced fragmented layouts and inconsistent styling with a cohesive visual system
👉 Simplified future maintenance, branding updates, and scalability.
3. Create scalable publishing structures
Created five reusable templates for guides, webinars, articles, podcast Pivot episodes, and podcast Spark episodes
Used dynamic content fields to standardize layouts and simplify publishing workflows
👉 This reduced repetitive manual work and ensured long-term consistency across content types.
4. Improve information architecture and discoverability
Created dedicated archive and search result pages
Reorganized navigation and internal pathways across the ecosystem
Structured content into clearer and easier-to-navigate sections
👉 Users could now find relevant content and move through the ecosystem more intuitively.
5. Streamline operational workflows and integrations
Migrated and rebuilt contact forms and lead capture workflows
Connected forms with automated email responses, Slack notifications, email marketing systems, and Google Sheets tracking
Introduced reusable structures and centralized management workflows
👉 Reduced operational friction and simplified ongoing site management.
Impact
6 disconnected subdomains consolidated into 1 centralized platform
200+ assets migrated and restructured
100+ redirects implemented to support continuity and navigation
This work didn’t just simplify the website ecosystem. It fundamentally improved how the business managed, published, and presented its content and services.
It created:
A more cohesive and intuitive user experience
Consistent branding and navigation across the ecosystem
Faster and easier publishing workflows through reusable systems
Simplified long-term maintenance and future updates
A scalable foundation for launching new services and offerings
👉 The ecosystem shifted from fragmented and difficult to maintain → centralized, scalable, and easier to evolve.
Proof
“Our website is functional, beautifully designed, and easy to maintain. Diana carefully and methodically analyzed our current website and then provided migration solutions to showcase all our services in their best light.
It’s easier to sell our services, book more calls with prospects, and launch new services with our dynamic menus, global search feature, intuitive plugin applications, and software integrations. I highly recommend Diana.”
Stephanie Redcross WestManaging director + founder of Vegan Mainstream
For more testimonials, visit my LinkedIn profile—and don’t hesitate to connect.
Let’s work together!
If your business is operating across disconnected platforms, inconsistent systems, or difficult-to-manage website structures, I can help simplify and unify the ecosystem into something scalable and easier to maintain.
